Remarketing is an important aspect of digital marketing. It is the process of sending ads across the internet to people who visited your website. When someone visits your website, a JavaScript tag is placed on the user’s browser and it enables the marketing platform to serve them with specific ads.
According to Yosef Adelman, CEO of Falcon Marketing, remarketing is an effective aspect of digital marketing to promote the products and services you offer on your website. This can also help in lead generation. There are different types of remarketing that ecommerce businesses usually use to re-engage with their online customers. They are email remarketing, search retargeting, video remarketing and remarketing list search ads.
Types Of Remarketing
Email remarketing allows you to create ad campaigns to those who visit your website. Email remarketing helps you to remind people about the brand they looked when they visited your website. Search retargeting enables you to find customers that looked for products similar to yours but haven’t visited your website yet.
Video remarketing is just retargeting videos on YouTube for people who visited your channel. It will help you to bring back visitors to your channel for watching other videos. Remarketing list search ads allow you to display ads on the search engines in addition to other websites.
Benefits Of Remarketing
Increase Ad Relevancy
With the help of remarketing, the marketers can deliver ads to an internet user who previously visited your website. When someone visits your website and looks for a specific product, a remarketing ad of that particular product can be displayed to other sites that prospective customer visits. Instead of a generic ad message, a message appropriate to the web visitor will be displayed.
Reduces Loss
One of the main advantages of remarketing is that it allows ecommerce businesses to re-engage with their old customers online. It will give them a second chance to bring a prospective customer back to their websites. This will prevent the loss of leads and thereby reducing monetary loss. Also, people who previously visited your website and come back might mean that there is a high chance for their conversion.
Increases Brand Recall
Remarketing is a perfect method of reminding the prospects of your brand to a potential customer who visited your website. This will help to create an on-going reminder of a particular brand. Remarketing display ads will help to recall a product or a service viewed on your website and display reminder ads throughout the internet.